the Bio-Siegel label
Clear, univocal marking, recognizable at first glance, is of considerable importance to the marketing of sustainable products. For consumer products, such as foods, create a certain visibility, an image is difficult. A key role is therefore the drawing of a brand and advertising for the marketing of these foods. It is then a matter of transmitting an easily recognizable signal to the consumer. However, there are very few brands that, while gaining high visibility as well as confidence
meet these criteria.
The German Bio-Siegel is among them
The German Bio-Siegel was introduced as part of the voluntary labelling of organic products in September 2001 by the Ministry of Food and Agriculture. It has become one of the best known and most frequently used brands.
More than 90% of consumers in Germany know the German Bio-Siegel and among them, 50% trust its message while the 70% that are part of this group will be ready to buy foods that carry the Bio-Siegel – according to the results of a study carried out by the University of Göttingen, published in spring 2013.
Given the great resonance, brand protection was extended until 2021.
This is not only a signal that will help newcomers in organic production, organic food producers or
the trade to succeed in the introduction of organic food and establish them well on the market. By its relevant visual information, the Bio-Siegel
also allows already established producers, distributors and importers to make organic food interesting and to awaken, or increase, the interest of buyers.
The Summary of Criteria for the German label Bio-Siegel
This label ensures that fruits and vegetables come from organic farming (compound products contain min. 95% organic ingredients).
What are the legal bases?
The Organic Labels Act, in the version of the Notice of 20 January 2009 (Official Gazette of the Federal Republic of Germany, BGBl. I, p. 78)
forms the legal basis for the use of Bio-Siegel. As for the criteria for its use, the Organic Labels Act refers to the criteria
provided for in the regulations on organic farming adopted by the European Community (regulation (EC) No. 834/2007 so
the enforcement provisions in their applicable versions).
Foods that carry the Bio-Siegel must be produced, prepared and subject to control procedures by an approved control body. The Organic Labels Act provides for penalties and fines in cases where the above criteria are not met or if the Bio-Siegel is used abusively.
Details concerning the design and use of the Bio-Siegel are provided by the regulations on organic labels (Ökokennzeichen-Verordnung, Öko-KennzVO) of 6 February, last amended by the regulations of 30 November 2005. The regulations provide for the obligation to notify each food commodity before the first use of the Bio-Siegel.
Which products can wear the Bio-Siegel?
All non-transformed products, as well as processed products for human consumption as well as animal feeds, which fall within the scope of EU legislation on organic farming, can carry the Bio-Siegel. These include aquaculture products (e.g. fish from fish farming in ponds, or algae).
In principle, all ingredients of agricultural origin must be derived from organic farming even if, for a maximum of 5% of these
ingredients, there are strict exceptions: They must be included in the Schedule to Regulation (EC) No. 889/2008, the competent authority must have granted an exemption.
Companies in the home feeding sector, such as restoration or school feeding, can use the Bio-Siegel
to mark menus or menu components if they have been certified in accordance with EU provisions on biologic agriculture. The direct link to organic production is to be respected in menu design.
The labelling of organic wine (organic wine) has been possible since the 2012 harvest if the wineries have also been certified in accordance with the EU provisions for organic farming. The wine can be labeled “organic wine” and must bear the EU organic label. In addition, the German Bio-Siegel can be used.
The stocks of wines produced before 1 August 2012 according to EU legislation on organic farming can always be marketed with the mention “wine produced from grapes of organic farming” on Bio-Siegel until their exhaustion. These products cannot wear the EU organic label.
Wild animal hunting and fishing products are not considered to be part of the organic production mode and therefore cannot carry the Bio-Siegel.
This also applies to medicines and cosmetics that do not fall within the scope of EU legislation on organic production.
Similarly, artificially enriched foods with vitamins or minerals and products during the transformation phase of a company to organic production cannot be marked with Bio-Siegel
Can Bio-Siegel be used in parallel with the EU bio label?
Yes! Any organic food can carry the German Bio-Siegel in addition to the EU organic label that contains the control body code and the original mention.
For more information, you can visit the site oekolandbau.de