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I LOVE MY DENTS - An adventure part of a simple idea ...


History of society I like my teeth!

Logo J'aime mes dents

In 2017, three friends working in the same company started to create an activity with the main idea of revisiting a everyday object: the toothbrush. Alexis, Delphin and Thomas wanted a natural product in accordance with current societal issues, if possible without plastic.

He then follows many steps in the life of I love my teeth! After having passed their bet by launching the bamboo toothbrush sold by subscription on the internet, I like my teeth! decides to develop and now offers a wide range of products including hairbrushes and beard brushes and various malignant accessories for everyday life.

Make the simplest, easy to use on a daily basis.

Today, I love my teeth! designs and markets a full range of everyday products and accessories for zero-waste bathrooms.

In particular, they designed an interchangeable toothbrush whose beech wood handle comes and is made in France. This toothbrush saves 90% of plastic over a year. Their loving soap carrier, also made in France, is the perfect companion of all solid soaps or shampoos.


I like my teeth!

Offer, as close to end-users, products and accessories of the daily produced as locally as possible, healthy for yourself and without impact on the planet. Because it is necessary to choose its fights, to carry out this mission, this company has chosen to focus its actions on the bathroom, its accessories and its consumables.

And here are the values that carry this mission.

Healthy and simple productsThe products are made without superfluous that fill a primary function (take care) without artifice.

- Natural products:The composition of their toothpastes is the simplest and most natural way to respect both the user and the planet.

- Zero-waste and minimalistic packaging:I love my teeth! think all these products first without packaging. When necessary, they produce minimalist packagings that fulfill their primary function to protect and inform.

- Respect for the environment:Both by the intrinsic composition of their hygiene products and by the composition of the materials of their accessories, They avoid as much as possible the single-use plastic.

- Innovation: I like my teeth! does not consider innovation as a revolution but by the result of the trio reflection, design, action leading to a sufficiently different product to bring real added value to its market.

- Eco-design: I like my teeth! is attentive to the origin of materials used for the manufacture of its accessories, their exploitation during their production, how they distribute them and finally to their ability to manage their end of life.

The proximityI like my teeth! maintains a close relationship with its dealers and end customers partners to better understand their needs and to co-construct even more responsible bathrooms. The proximity is also at the heart of their sourcing issues.

- Evolution % of EU / FR products :In 2017, 100% of their range came from China. In 2020, China accounted for only 13% of their range, more than 50% French and 33% European products. At the end of 2021, I love my teeth reaching a 100% European range of which almost 70% in France.

- Pay attention to user needs:Their presence twice a year at two major trade fairs lead them to close their dealers. They travel regularly to their homes to see their products in situation and improve what may be. These opportunities are very rich to exchange on their common values and build tomorrow's products and accessories.

- Co-building and innovating with our partners:It is always in a real spirit of collaboration that I love my teeth! chooses its partners/providers! They embark on the adventure of zero waste and eco-responsibility by often challenging them on their fundamentals. This is also how they innovate.

- Customer service:When one of their customers encounters a problem with one of their products, they develop a point of honour to meet their demand and meet their need as soon as possible. Generally, they do not require more than 48 hours to respond to a customer request.

TransparencyI like my teeth! communicates transparently on the origin (geographic and material type) of the products and/or raw materials components its range.

- On the geographical origin of products/partners: They systematically indicate on each of the products and accessories marketed on their website the country from the article. This is materialized by the flag of that country.

- On the origin of the materials used:They indicate precisely in all their sheets the composition but also the detail of materials entering the manufacture of their products.

- On their intentions : They have as their main channel of communication social networks and use the newsletter, which can sometimes be very intrusive. It is through these channels that they usually communicate their actions and their intentions.

SociallyThe development of a company can also help the most fragile.

- ITA:The ISA in Saint Barthélémy d’Anjou is a partner of the first hour of which they approach each day a little more, as they grow. It is an Adapted Company that provides work to fragile or remote people for a time in the world of work.

- To Me:Toit à Moi is an association that helps homeless people to change their lives by offering them a roof first. I like my teeth! is patron of this association and they host the angevine antenna in their premises. Each new accompanied receives a toothbrush kit for a full year.

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